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Wrisk has launched a new smart data capability designed to modernise how insurance journeys are initiated and completed after a customer has purchased a new vehicle.
The capability intelligently manages information already provided by customers during the vehicle order process to create a more streamlined and relevant insurance activation experience. By removing unnecessary repetition and simplifying the disclosure process, OEMs can reach every eligible customer post-purchase with a clearer, faster path to insurance, without changing the vehicle sales process itself.
This joined-up approach supports stronger distribution outcomes by removing friction at a critical point in the customer journey, improving completion rates and making it easier and faster for customers to take up insurance as part of their broader car ownership experience with this OEM.
Customers remain firmly in control throughout the journey. The experience is designed to support convenience rather than dictate process, and customers can review, amend, or provide all details themselves at any stage if they prefer.
Shiv Bhaduri, Chief Operating & Data Officer at Wrisk, commented:
“Customers increasingly expect digital journeys to be joined up, especially when they have already shared information with a brand they trust. Our role is to enable that continuity responsibly. This solution is purpose-built to improve experience and conversion, while remaining firmly grounded in consent, clarity, and regulatory discipline.”
The functionality forms part of the OEM’s wider strategy to modernise insurance distribution by embedding it more naturally into existing customer journeys.