People talk about ‘purposeful organisations’ a lot these days. Insurance at its core is truly purposeful. It’s about being there to help you recover when you’re at your most vulnerable, just after some kind of disaster has struck. It doesn’t get much more purposeful than that.
The trouble is that although this ideal is at the core of insurance it doesn’t feel like that’s what the industry currently does – mistrust is everywhere. Wrisk is going to change that by putting customers back in control.